The Electronic Appliance Maker And Marketer (Samsung) Essay

The Electronic Appliance Maker And Marketer (Samsung) - Essay ExampleNo company is a unique entity independent of its external purlieu. These factors influence how a business operates and compiling a pest analysis generates valuable reading to analyze a companys business environment as a whole (Johnson, 2008). Political Despite the political situation being conducive in the majority of the countries where it operates, Samsung faces serious, political threats in its countries of operation. The political climate in South Korea has recently become a perturbing for Samsung, and the company faces similar political instability in North Korea (Michell, 2010). The situation is not as graveas that in some of the countries where it operates. In African and South East Asian countries, Samsung is experiencing a discrete limitation due to the harsh business environment. The company enjoys favorable political conditions in countries interchangeable china and India, allowing it to build a bette r focus and concentrate on the markets. South Koreas relations with china have improved recently, creating a favorable business environment for Samsung. Taxes in China are similarly low, and the Chinese tariffs are on a declining trend (Michell, 2010). Economic Since entering the China market, Samsung posted its frontmost profit in 1911 and 23 of its local manufacturing companies achieved a cumulative surplus in 2000. The company started to mull over a new business strategy for undertaking its business in china at the conclave level after the September 11 2001 terrorist attacks in the United States (Luo, 2001). The attacks highlighted how the companys reliance on the US market left it vulnerable. Samsung reconstructed its global strategies around china in order to overpower the... This paper approves that Samsung is an established comprehensive manufacturer of electronic components and parts, therefore playing a significant business office in the electronic industry. Its comp etitive strategy, vision and mission have focused on differentiation and cost leadership. Samsung statements have included continuous development leadership and competitive production costs with high fiber being one of its major strategic items. The company has been investing on strengthening its cost engagement and restructuring its production mix. It is constantly improving its innovation, quality, and customer service to stay competitive. Strong innovation is a pigment priority for product differentiation and Samsungs manufacturing system focuses on flexibility, quality, and retaining balance to attain the core of problems faster. This strategy is captious in the companys effort to attain international recognition as being a leader in the industry. The company also stresses on securing the latest level of technology and quality bureau at the highest standard possible in attempts to continue improving reliability.This report makes a conclusion that the company has developed a strong structural integration which includes production, procurement, marketing, and research and development. Through this everyone in the company shares information and logistics on a real-time basis to support organizational downsizing, management renovation and engineering concurrently. Samsung has insisted on sticking to its purchasing policy in obtaining superior quality.