Face and Social Media Essay Example for Free

Face and Social Media Essay1 return non in force(p) another knock-offCompeting only on price was not what XiaoMi has chosen as their nerve strategy. Surely, their phones and tablets ar cheaper than Apples and Samsungs scarce, by far, not the cheapest ones in the market. There are cheaper smartphones that barrage China, however all of them have a major flow poor quality. Essentially, those devices are reverse-engineered versions of Samsung models built from cheaper materials. By coming up with a good quality phone at lower price tend was the key strategic move that put XiaoMi firmly on the map. The phone has a robust case, broad(prenominal) quality screen and a reasonable battery. It doesnt break easily, unlike cheaper copycats that start having issues after just a few months of implement. By building its own Android-based OS called MIUI, XiaoMi phones got new exciting features not found on standard Android devices as well as plenty of customization options.2 equipme nt casualty pay less now, pay more laterXiaoMi has also realized that selling cheaper phones near their real cost was not a sustainable long term strategy, so they decided to go with the viragos model just cover the cost of the devices and make money from selling content. Although, XiaoMi is often compared to Apple, curiously considering the fact that their founder, Lei Jun, resembles Steve Jobs in his style and charisma, it is clear that XiaoMis true inspiration comes from Amazon. Also, XiaoMi mostly sells online which push reduces cost of sales and overheads cogitate to brick and mortar stores or dealing with distributors and retailers. XiaoMi has also managed to harness the power of affable media by not only broadcasting their messages and announcements but by actively engaging with their customers. Engineers are routinely encouraged to speak directly to consumers and use self-possessed feedback to refine software.3 Place gain violence at home firstAlthough there are ru mors of XiaoMis inevitable coming to North American and European markets, the company seems to stay focused on China with 97% of the shipments locally. It has been mentioned that their next target go away be in South East Asia and, most likely, other BRIC countries. Recently, ex-Google executive, Hugo Barra, who himself hails from Brazil, has become new XiaoMis supranational face. It seems that the company is not in a rush togo to more developed markets dominated by Apple and Samsung and prefers staying focused in its home base where the market is still booming. Perhaps, potential IP related troubles stemming from frequent accusations of possible infringements, also play role in choosing to stay away from US and EU for now.4 Promotion the power of word of mouthOK, this one got to be my favorite so I have to break it down. First of all, early on, they have pioneered flash style sales which were done with critical or no advertising. Flash sales basically mean selling limited quant ities during limited periods. They constantly create anticipation and urgency great factors to win consumers minds and hearts. Needless to say, the units were sold quickly and talked over a lot all over Chinas vibrant affable media. Word of mouth marketing worked very well for XiaoMi and they continue to take full advantage of it.5 Promotion active use of social mediaXiaoMi has also managed to harness the power of social media by not only broadcasting their messages and announcements but by actively engaging with their customers. Engineers are routinely encouraged to speak directly to consumers and use gathered feedback to refine software.6 Promotion dedicated brand advocatesThrough its active role in social media, XiaoMi has also succeeded in building a dedicated fan base. Those Mi-fans are very active in social media and are, in some ways, similar to those hardcore Apple advocates that we are all familiar with. Mi-fans are always present at XiaoMis product launches where the y are known for loud cheering and applauding.7 Promotion CEO as the face of the brandLast but not least, XiaoMis attractive boss, Lei Jun, does a great job in making his brand look cool and current. He has put a face to a brand, something that traditional executives in China wouldnt feel contented doing. Lei Jens similarity to Steve Jobs in the ways he talks about the brand is not a coincidence the late Apples founder still holds an almost iconic two-base hit among Chinese.