Strategy of Marketing and its impact

Strategy of Marketing and its carry onStrategy is a long term follow throughs/ send offs which be do by some organization to grasp their peculiar tar rewards/goals. (link 1)According to Michael Porter the outline is all to the highest degree the mixture of unlike activities which ar differentiated from competitors to tag unique mix of value. To him its all about differentiating yourself from customers as well as competitors. (link 2)Without a schema the organization is like a ship without a rudder, going around in circles Joel Ross Michael Kami (lec-1)Marketing strategyA merchandising strategy is a process or model to allow a compevery or organization to focus limited resources on the crush opportunities to increase sales and thereby hand a sustainable competitory benefit. (link-3)The set of objectives which an organization allocates to its merchandising function in order to underpin the overall corporate strategy, together with the broad methods to achieve these o bjectives Chartered institutes of grocery store placeplace (lec-2)The above two examples show that , marketing strategy is rattling the strategy that support overall corporate and which a comp each has to use expeditiously to market its harvest-festivals on scoop opportunities while converging the limited resources to achieve its goal.Marketing cookingMarketing contrivening is a logical season and a series of activities leading to the setting of marketing objectives and the formulation of plans for achieving them (link-4) instanter we smoke interrelate all the above terms with the help of diagram below.Business GoalsMarket StrategyMarketing MixMarketing intentThe above diagram shows that an organization has to set business goals which be actually the target of company or mission statement. The next level comes of marketing strategy which is esteemed rule that company has acquired to market their intersection points. After establishing the market strategy company mo ves forward towards marketing mix in which it desex the whole marketing mix i-e Product, Pricing, Place and Distribution. Afterwards the process of opus of marketing plans comes in which company has to describe the whole market activities which atomic number 18 used to acquire business goals. (link-3)1.2 Impacts of strategy on marketing planningUnder this heading the strategies of organization result be discussed and the impacts of that strategies on the marketing of organization provide be noticed. What effect that strategies will throw on organizations long run and short run will also be discussed.Here we are talking about fledgeling marketing plans. As described earlier it is a Pakistani local company that is devising 100% virtuous juices and this is one of the marketing strategy of crisp that desexualise it distinguishes from others. The company has many competitors in the same line of 100% tonic juices i-e Nestle, Shezan, flash Maid etc. But the Fresher is successfu l in cadence to maintain the no. 1 position in the stations of 100% pure juices. And also Fresher is successful to maintain its office against Nestle and other conceptive trademarks like Minute Maid.The benefit what Fresher will get due to this strategy is that competitors are not attaching it from all the sides. Only newfangled juice companies are interested to attach its strategies. It has no concern with any other product line of competitors.Another strategy of Fresher is that they are using PET BOTTLES instead of juice boxes which make their product light-colored to use for the customers and the look of their brand product is totally different from others. They are also using SHRINK WRAPS for the packaging of their products. The one more than(prenominal) function that get alongs their product discriminate is tags hanged with the bottle of juice on which a smaller description of brand and ingredients are written. These tags make the look of the product more elegant a nd it again helps to make a sacrosanct positioning of the brand.The publicity strategy that Fresher spare-time activity is WORD OF M give awayH. They are using any other strong promotion strategy which again differentiate the brand from others in market. But as they are not focusing the advert strategy now when they that much stabled in market, they can spoil their positioning as well.Fresher has strong distribution strategy which has been helping the brand to be strong so far i-e they used ROLL OUT strategy of distribution. They started the distribution of their product from their own city and then they short-circuit it in other cities with the passage of time when they had grown enough in the market. The strategy has a benefit that other strong competitors like Nestle, Minute Maid etc didnt notice such small brand and didnt take action for that. In the meanwhile Fresher entered in the market and had got a strong market positioning. Fresher had got another benefit of this stra tegy that is they maintained their resources with it. They started distributing their product in their city and and when they deem earned enough bills they spread it over other cities of Pakistan as well.1.3 Component parts of a marketing planParts/Categories with which a marketing plan is made up of are called components of marketing plan. Here the heading will fill out all of its parts one by one.Executive SummaryIt is the number 1 component of the marketing plan which explains the summary of the whole marketing plan for the quick review by the management of the company. Mostly three issues are mentioned in this part.The ChallengeChallenge consists of a little elaboration of product for which marketing plan is made and the summary of goals such as sales figures and strategic goals..Company depth psychologyCompany compend mostly consists of the answers to following questionsWhat are goals of the company? To what thing it focuses more? What are the force-outs of that company? From what assimilation it belongs? What are weaknesses of the company? And in what market shares it exists? etc.Competitor AnalysisIn competitors analysis a short taradiddle about competitors weaknesses, strengths, market position and market shares is presented. (link-5)Current marketing situationIts a marketing audit which shows the current market situation of the company by examine it with the past situation of its own and with the market situation of competitors. It presents data about the market, product, competition and distribution.SWOT analysisSWOT analysis is basically the analysis in which strength, weaknesses, opportunities and threats related to the product (to be marketed) are given to have a complete look on companys analysis. The firms internal environment presents strength and weaknesses while external provides opportunities and threats.Objective and issuesThis heading defines the objectives of company in different areas such as market share, sales, profit etc. Al so this menage will deal with all the issues and problems that effect these objectives.Marketing strategyIn this category a marketing strategy or approach is recommended to achieve the particular objective. It is the main and important part of marketing strategy structure. The strategies will elaborate the marketing mix (product, price, distribution, promotion) as well.Action programsIn this whole tone a report is given about details of marketing strategy. The report answers such questions like how will all plan start? Who will do it? What will be the cost of all plan? etc.BudgetsThe expected budget for the specific strategy is provided in the report on with the profit and loss statement that forecasts the expected financial outcomes from the plan.ControlsIndicates how the progress of the plan will be monitored. (lec-5)1.4 Risks and advantages in the devised marketing planRisksFresher is having a big threat in the market due to its lack of advertisement strategy now when it has gain that much credibility. Other competitors in the market has built strong image through their advertisement promotion strategy. instantly it is the time when Fresher might think of making a strong and highly attractive advertisement to throw behind all the competitors.Fresher is not having a straightlacedly educated aggroup of employees and it dont have proper departments such as HR department, RD department, Marketing department etc. So the employees make foring in the competitors firm are more competent and they can make proper decision at proper time. Fresher has to work on it as well. It may form a proper team so that they can compete in the leading market.As Fresher employees are not that educated in their particular field, they have dissension in the selection of strategies. This is the major risk for the Fresher in the market as it can lead to fall of the company.AdvantagesFresher has specialized workers only in the field of making juices. Their worker knows the formu la and they are best trained workers in juice making as they have to make only one product line at one time and they decoct fully on it while competitors of Fresher have more than one product line so their workers have less neglect on juice making.The earlier promotion strategy of Fresher (word of peach strategy) is quite impressive as no competitor can concentrate on upcoming new brand in this way. It gave Fresher to develop rapidly in market.The different packaging of Fresher bottle made them different and they expand undoubtedly in the fresh juice market.The biggest advantage to Fresher was the introduction of 100% fresh juice first in the market which make them differentiate from the competitors and thus they expand rapidly.