Barclays’ Internal and External Customers :: Business Management Studies

Barclays Internal and External CustomersBarclays offers a wide range of serve to both privileged and externalcustomers. Internal customers are appendage of stave/colleagues that namein an organisation. Examples of internal customers in Barclaysinclude Small argument Managers, Customer Relations Team, telephoneoperators, Financial Planning Managers, Customer usefulness staff,Counter staff, Accountants, Consumer Relations Team, and RelationshipManagers. External customers are the majority of individuals who livesin the local areas. Examples of external customers of Barclaysinclude disabled people, elderly, foreign people, parents, couples,widows, divorcees and students (from schools, colleges, anduniversities).Internal customersBarclays has return of internal customers who works for them, and alsodoes banking with them. About 5% of accounts belong to Barclaysstaff. It is actually important for Barclays to give internal customersbecause, without them, the financial organisatio n will havedifficulties to meet the needs of external customers. For example, ifyou image the organisation as an iceberg, all 1/10th is above thewater (the external customer), but 9/10th is hidden below the water(internal customers) which, is supporting external customers. This correct example of importance of internal customers was extracted fromthe following websitewww.citysun.ac.uk/newonline/customer upkeep/task1/intro.htm. So, if youremove the bottom one-half of the iceberg (internal customers), top halfof the iceberg (the external customer) will sink- in the other words,the whole organisation will come to an end. It is important forBarclays to traverse their internal customers in the same way, as theytreat their external customers.The advantages of having internal customers to employees* Better working conditions* Better job satisfaction* Less direction* Having the feel nice factor* Being part of a good working teamThe advantages of having internal customers to the organisa tion* Less waste and stoppages* ameliorate communications* A happier workforce* Fewer problems* Increased customer committal* Better service to external customersThe advantages of having internal customers to the external customers* A higher, prolong level of service* Faster responses times* Knows that the organisation caresAs a result, internal customer care is based on good manners, cognizewhere your job fits in, working efficiently with colleagues, workingas a member of a team, and respecting colleagues needs and rights.Organisations, such as Barclays believe that, there are three kinds ofattitudes and behaviours towards colleagues that would be essentialfor quality internal customer care1. Caring for colleagues- this would include making individuals feel good- this will help them to work better, they would become more cooperative, responding reasonably to their needs, and accepting a sense of overlap responsibility2. Cooperating with colleagues- this would include can get things