'Jee Bezos leadership style Essay\r'

'Jeff Bezos was born in Albuquerque, New Mexico and from an early age he showed his robotlike attitude developing intense and varied scientific interests. This is why his p arnts send him in a special program for gifted children where Jeff could nature his love nearly gadgets (Byers, 2006,).\r\nWhen his family moved to Florida, he discovered his ‘ heavy(p) high temperature’, computers so he left his studies on physical scholarship and got a degree on Computer science and electrical engineering (Sherman, 2001)\r\nAfter his studies, Jeff Bezos started to work for Bankers send and at the age of 26 he became the youngest immorality President for the caller-out (Byers, 2006).When he noticed in 1994 that network usage was increasing by 2300% a twelvemonth (Hamalainen & adenylic acid; Saarinen, 2007) he started to plan his succeeding(prenominal) smell, virago.\r\nHe started Amazon in 1995 with 3 little stations in his garage (Robinson, 2009) by merchandising books and like a shot Amazon.com is wiz of the most preferable internet retail weapons platform where customers can find videodisc’s, CD’s, MP3 downloads, Books and toys. correspond to Economist (2000) Amazon.com is the most visited internet retail platform in USA and one on top 3 in Germany, UK, France and Japan.\r\nTHE pretend OF AMAZON.COM\r\nAmazon.com is today the largest electronic retail on domain (Financial Times, December, 2011) and according to J. Bezos (Wired Magazine, December, 2011) Amazon is a cultural innovator who lives to disrupt even its military control enterprise. It is instantly recognized by 55% of conscious population and it is part of our today’s culture (Spector, 2002, p20). The conjunction spends almost 40% of their incomes on brand building (Margolis, 1999) and that’s why Amazon.com is a trustable and a well- issuen brand make water (Economist, 2000, Marketing, 1999). 70,000 tribe works today for Amazon and the company turns over 48 billion a year (The Telegraph, October, 2012).\r\nAmazon.com launched in November of 2007 Kindle E-book reader (Clark D., Goodwin S., Samuelson) and as Bezos puts it â€Å"Millions of people owns now Kindles” (Information Week, 2010). According to Gonsalves (Information Week, 2010) Amazon sells 6 Kindles titles for all(prenominal) 10 hard books and this strategic move increase profits up to 71%.\r\nJeff Bezos vision about Amazon.com is to be the most customer-centric company in the homo (Mellali-Johnson, 2000) and according to them the success key of the company is… innovation-innovation & innovation.\r\nJ.BEZOS APPROACH TO LEADING AMAZON AND HIS KEY FACTORS THAT gather in CONTRIBUTED TO HIS PERFORMANCE.\r\nHe was named â€Å"Man of the year 1999” (Time Magazine, 1999) and â€Å"Business somebody of the year” (Fortune Magazine, 2012).\r\nJeff Bezos is a aired enterpriser drawing card (Dyer, Gregersen, Christensen, December, 2009). A ccording to Moment (2004) the essential traits of an effective enterpriser is to be singular focus, self-driven, ambitious, achievement oriented, imaginative, independent and versatile.\r\nAccording to Quittner (1991) â€Å"Bezos, naturally enough is unmoved by the nay saying”. He asserts some instinctive characterics from separate attractors that makes him resist. Can he be exposit as a â€Å" peachy Man/ Great deporter”?\r\nAs Huczyonki and Buchanan puts it (2007, p699) â€Å"Great man are born chokeers and emerge to take might regardless regardless of complaisant, organisational or diachronic context”\r\nOther researches on trait theories tried and true to specify the traits of a massive leader ()and plunge hundreds on them scarcely according to Kilpatrick and Locke (1991) these are the normal leaders traits: drive to archive, motivation to lead, self-confidence, force to make setbacks , honesty and integrity, standing firm, cognitive inde x, knowledge of business, stimulated resilient.\r\nWhen Bezos decided to quit from the Wall Street Job, he had a impregnable purporting that his saucily business plan for an internet based retail platform would be his chance to move his ideas one step further (Academy of achievement interview, 2001).\r\nAccording to Stogdill (1948, 1974) a great man is confident and he has a loaded ego. A great man likewise has traits as honesty and integrity (Kilpatrick and Locke, 1991) and Jeff Bezos believe that one of the mind key of a leader is the courage â€Å"to verbalize the hard truth” (Butcher, Martin, Knaebel, M. Butcher, April, 2006)\r\nHis collaborators and people that spend lot of time working with him subscribes Bezos as â€Å"immensely appealing man” (Eskenazi, 2005) signs that shows us his very good social skills and they are astonishmentd by his humor and the room that he inspires and lead his subordinates (NY Times, 2005) (signs of his intelligence and his motivation to lead)\r\n essay THE STYLE, APPROACH AND CONTENT OF THE LEADERSHIP DEMONSTRATED BY SPECIFIC EXAMPLES\r\nDaft (2009) subscribes Bezos as a strong charismatic and also a vaticinator entrepreneur leader (Dyer, Gregersen, Christensen, December, 2009).\r\nAccording to Sclooser and Todorovic (2006) there are communalities in the midst of entrepreneurs and charismatic leaders. Subordinates usually are attracted from the right smart that an entrepreneur charismatic leader shows his great passion on achieving goals, take risks, add value in the fundamental law and how they control the business (Schlooser and Todorovic, 2006). According to Daft (2009) in organization like Amazon where growth increases and the leader (Bezos) provides his major goal for continued growth they are exited and fully committed.\r\nBezos has also a great major power to lodge to change and he believes that doing only things that you know they works you cannot explore other things and lose haemo rrhoid of opportunities (The business journals, May, 2008)\r\nAmazon.com motto is â€Å"Work hard, have romp and write history”. According to Adair (1979) in request to increase the effectiveness of the group, leaders (managers) must find ways to cover three basic call for of their subordinates, Task needs (work hard), individual needs (have fun) and team maintance needs (write history). This approach is called Action-Centred Leadership and is part of operational Approach where attention is focused on the guinea pig of leadership and how the group of the subordinates is affected from the leaders behaviour.\r\nBezos is also an detailal leader, when Amazon had 2,9 million dollars in loses he changed his strategy from â€Å"getting Amazon bigger and faster” to â€Å" hear inside the house”(New York Times, 2005). Situational approach (Hessey and Blanchard, 1979) focuses in the situation where characterics of an effective leadership are depending on the situat ion.\r\n furthermore Bezos is a transformational leader. Researchers in leadership argue that visionary and charisma are some of the characterics of a transformational leader (Mullins, 2010). A transformational leader inspires and gives vision about the close day of the organization and knows how to connect the archivements of subordinate with the organization goal (Kark andShamir, 2002). Shares are distributed for bonuses to the subordinates in order to touch off Amazon subordinates to see the big picture and to feel their participation to the organization goal.\r\nEVALUATE WHETHER JEFF BEZOS COULD HAVE BEEN AS EFFECTIVE IN A DIFFERENT background OR ORGANIZATION, GIVING A CREDIBLE purpose FOR THIS SUPPORTED BY REFERENCED THEORY\r\nJeff Bezos has showed he can lead Amazon.com through change via his ability to make it the most costumer centric company in the world (Sherman, 2001). His visionary entrepreneur leadership style (Dyer, Gregersen, Christensen, December, 2009) allows th e ability to fits in change (The business journals, May, 2008). His transformational leadership style (Burns, 1978) also indicates his charismatic way on spark advance his organization in divergent situations.\r\nAlso, Jeff Bezos and Amazon made their move launching the new Kindle Fire HD launchpads (Spencer, 2012). Kindle Fire Hd is now one of the most hi tech tablet gadgets in the world and Apple’s IPad at last found a real competitor. According to Spencer (2012) Bezos and Amazon are planning another big surprise for their competitors: The new Kindle phone. These shows us that Bezos remains a real leader when the context of the company changes.\r\nJeffrey Bezos is an entrepreneur and like the others entrepreneurs he is known by get-go his own business so it is unknown his ability to lead an established organization. It can be utter that he could feel not comfortable leading companies that are out of his ‘area’ (computing & internet) but he also founde d ”Blue Origin” a human spaceflight company (Boyle, 2006).\r\nAccording to these assignable skills and his traits (charisma, creativity, energy-drive, strong ego, honesty and integrity, social sills) he could lead different context companies in different situations.\r\n mop up\r\nWe have discovered that Jeff Bezos is a strong visionary and charismatic entrepreneur leader with traits of a great man. He is also a situational and transformational leader with a great ability to inspire his suborders who really admires his brainpower and his way of doing the right things. He can adapt to change and his transferable skills make him able to lead different organization by his own way.\r\nKark R, Shamir B (2002) The dual effect of transformational leadership:\r\nPriming comparative and collective selves and further effects on followers. In: Avolio BJ, Yammarino FJ (eds)\r\n_Transformational and Charismatic Leadership: The Road Ahead_. Amsterdam: JAI Press,67-91.a\r\n'